If you have ever managed an Instagram account, especially one geared towards marketing for a brand, you know pretty well that it’s not a walk in the park. A lot of time and energy needs to be dedicated if you want to create and grow a loyal following. Posting new content, replying to comments, and tracking your brand mentions can be monotonous, especially since it’s a daily routine. For that reason, you might as well understand why many marketers and account managers have resorted to using bots.
Bots are programs designed to act on your behalf and assume some of the repetitive tasks on Instagram, freeing up the much needed time for other activities. To better understand these automation tools, you can take a peek at SWS Magazine website. Nonetheless, discussed below are some of the reasons you should avoid using bots entirely.
Bots can hurt your brand reputation in different ways. We have all seen bots commenting on inappropriate pictures on behalf of reputable brands. On the other hand, they can comment outside the context of the post in question. Irrelevant and misplaced comments can ruin your image and even offend other users.
Violation of Terms
By using bots, you are not only being unethical but also dishonest to your true followers. Instagram’s reputation has been built on the basis of the high levels of engagement in the platform. Genuine interactions on Instagram is the only way you can build trust and create a personal touch with your followers. In fact, most users can see through your account activities and it is very easy to tell if someone is using a bot. If your royal audience discovers your brand is built on automation, it will bring more harm than good to your brand.
To be fair, using automation tools on Instagram can bring you the desired results within a very short time. However, the risk of getting your account banned or tainting the image of your brand when users discover you are using bots are some of the things you should take into account. There are other genuine alternatives you can explore to grow your account over time and have a loyal and engaged audience. At the end of the day, the decision lies in your hands.